After 15 years in web development, people sometimes ask me what I am exactly. The short answer: “I’m the guy who connects the dots.” But reaching that definition took a long time — and a couple of existential crises along the way.
The day I wanted to quit
If you know me, you know my name is Alberto — but to my friends and everyone else, I’m Beto. What you might not know is that after four years studying Engineering at UTN, I hit a wall and said: “I’m done coding. This isn’t for me.”
I was convinced my relationship with code was over. I felt frustrated, and honestly, I couldn’t picture myself in front of a terminal for the rest of my life. I felt trapped inside a logic that left no room for creativity.
Then fate — and some old Macromedia certifications — put multimedia design in my path. I started building e-Learning courses, and something unexpected happened: design made me fall back in love with programming. It was no longer grinding out code out of obligation; it was building something people could touch, feel, and use. That was the click. I understood that code was the brush, not the wall.
From Mendoza to the world (literally)
My career took me places I never imagined. Joining companies like Belatrix and Globant blew my world wide open. Suddenly I wasn’t just “the web guy” anymore. I became a Technical Lead, responsible for making sure Globant’s internal sites — the company’s face to the world — ran flawlessly.
Picture the scene: me, at my desk in Mendoza, coordinating developer teams in India, Colombia, Peru, and Argentina. It was a crash course in humanity. I learned that leading isn’t about giving orders — it’s about being a translator. I had to speak the language of designers (who wanted beauty), developers (who wanted efficiency), and Marketing (who wanted results yesterday). That experience rewired my thinking: I learned to manage global visions, not just files.
The “unicorn” and the scripts that save lives
The industry calls me a “hybrid profile” or a “unicorn.” I prefer to say I’m a problem-solver with good taste.
That resilience built over the years is exactly what I draw on today when I’m migrating a site to AWS and things start to go sideways. If the server breaks leaving a traditional host, I don’t panic. I write my own automation scripts that fix in seconds what would take others hours. And I always do it with design in mind — it’s why I insist on Child Themes and custom plugins. My goal is a site that’s built like a tank, but looks like it wasn’t.
Never stop playing
After all this road, I still have that restless spark from day one. So when I close the WordPress terminal, I dive headfirst into Unity and C#. That same curiosity opened a new path: an idea for a game turned into a book I’m writing. It’s there — in those pages and lines of code — where Beto the character designer and Beto the programmer finally shake hands.
I’m telling you all this because I think this industry needs to be more human. We need to accept that we can be wrong, and understand that technology — no matter how complex — only matters if it connects with people.
Let’s stay in touch.
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